Our client was selling products through various channels including their website. SEM ads had already been inserted as part of a search engine marketing process and a few landing pages had been prepared in line with SEO.
The products on offer were completely hidden away in the client's databases and could not be accessed by search engine robots. Moreover, the load-balance mechanism employed was preventing the remaining contents of the website from being indexed.
Although the previously created landing pages were picking off some search queries in the long tail, there were still no prepared contents that could be detected or featured in rankings using generic keywords or essential keyword combinations.
Due to its age and the number and quality of its back links, the domain already had good potential to achieve good rankings.
All the products stored in the database and the resulting keyword combinations were mapped in the form of landing pages with optimised page structure and code rendered in the clients' corporate design, in order to achieve the broadest possible coverage of potential search queries.
In addition, our professional copywriters configured and integrated optimised contents for all the products together with the most important generic terms.
For hotly contested generic terms, targeted steps were taken to set up top-quality links and to have a targeted, positive effect on the ranking.
The goal of the SEO measures was continuous improvement, which required continuous alterations to be made to the algorithms of the search engines together with constant adjustments and monitoring of the measures being taken. Overall, turnover for customers from the natural index increased substantially and all the measures taken were successful.
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