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As a result of founding the Performance Marketing study group, the Search Engine Marketing project group obtained the status of an official working group in 2005 and now pursues the following goals in collaboration with search engines and search engine marketing firms:

• Neutral enhancement of market knowledge and awareness at a level above that of the individual USPs of specific companies and products
• Joint marketing activities / identifying potential synergies
• Setting up a central, national body to act as a point of contact with search engines, PPC representatives and other disseminators of information (press, event organisers, institutes)
• Professional and reliable search engine marketing through a form of voluntary commitment

To obtain more information on the SEM working group of the Performance Marketing study group, please visit the website of the German Federal Association of the Digital Economy (BVDW).

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